Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
Advertising & Marketing Scales
7 results
Scales
Ad Message Involvement (Self-Focused) (AMI)
The Ad Message Involvement (Self-Focused) (AMI) scale is a 4-item psychometric instrument developed by Jing...
Scales
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
Scales
Ad Informativeness (ADINF)
Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...
Scales
Ad-Evoked Product Usage Imagery (APUI)
A comprehensive psychometric guide to the Ad-Evoked Product Usage Imagery (APUI) scale developed by Jennifer...
Scales
Advertising Processing Fluency
The Advertising Processing Fluency (APF) scale is a psychometrically validated six-item measurement tool developed by...
Scales
Ad Personal Relevance (APR)
Comprehensive academic profile of the Ad Personal Relevance (APR) scale (Chen, Yang, & Smith, 2016),...