Experiments
Daniel Kahneman and Amos Tversky The Pseudocertainty Effect Experiment – Daniel
A comprehensive academic analysis of Kahneman and Tversky's pseudocertainty effect experiment, exploring multi-stage framing, probability...
Cognitive Psychology
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Theories
Schema Theory – Frederic Bartlett & Jean Piaget
A comprehensive academic analysis of schema theory, exploring the foundational cognitive frameworks developed by Sir...
Experiments
Experiment – Daniel Kahneman and Amos Tversky The Reflection Effect Experiment –
A rigorous academic outline examining Kahneman and Tversky's 1979 reflection effect experiment, choice architecture, value...
Experiments
Accounting Experiments (Theater Ticket Problem) – Richard Thaler The House Money
An academic investigation of mental accounting experiments, focusing on the Theater Ticket Problem and Richard...
Theories
Risk as Feelings Hypothesis – George Loewenstein, Elke Weber, Christopher Hsee, & Ned Welch
A comprehensive examination of the Risk as Feelings hypothesis proposed by George Loewenstein, Elke Weber,...
Experiments
Choice Overload Experiment – Sheena Iyengar and Mark Lepper The Mental
A comprehensive academic analysis of the seminal Iyengar-Lepper choice overload experiments, examining behavioral mechanisms and...
Scales
Mind Wandering Scale (MWS)
The Mind Wandering Scale (MWS), developed by Ryan Rahinel and Rohini Ahluwalia (2015), is a...
Experiments
Robert Axelrod The Paradox of Choice (The Jam Study) – Sheena Iyengar and Mark
A comprehensive academic analysis of choice overload, examining Sheena Iyengar and Mark Lepper's Jam Study...
Scales
Visual Imagery Vividness Scale (IVVS)
An in-depth academic examination of the Visual Imagery Vividness Scale (IVVS), an exceptional 5-item semantic...
Experiments
Kahneman, Jack Knetsch, and Richard Thaler The Sunk Cost Fallacy Experiments
A comprehensive academic analysis of the foundational sunk cost fallacy experiments conducted by Daniel Kahneman,...
Experiments
Daniel Kahneman The Endowment Effect Experiment (The Mug Study) – Daniel
A comprehensive academic analysis of Daniel Kahneman's seminal 1990 mug study, examining the endowment effect,...
Experiments
Kahneman The Anchoring Effect Experiment (Wheel of Fortune) – Amos Tversky and
A comprehensive academic analysis of Kahneman and Tversky's seminal 1974 Wheel of Fortune study on...