Theories
Fuzzy-Trace Theory of Memory and Decision Making – Valerie F. Reyna & Charles Brainerd
A comprehensive academic analysis of Reyna and Brainerd's Fuzzy-Trace Theory, examining verbatim and gist memory...
Decision Science
26 results
Experiments
The Focalism Experiment (California vs. Midwest Happiness) – David Schkade and Daniel Kahneman
A comprehensive academic analysis of David Schkade and Daniel Kahneman's seminal 1998 study on the...
Experiments
Nathaniel Blanco and Bradley Love The Two Roulette Games (Framing Effect)
A comprehensive academic analysis of Blanco and Love's Two Roulette Games experiment examining cognitive mechanisms...
Experiments
Water Study – Daniel Kahneman, Barbara Fredrickson, Charles Schreiber, and
A comprehensive academic analysis of the landmark 1993 cold water immersion study by Daniel Kahneman,...
Experiments
Daniel Goldstein The Less-is-Better Effect – Christopher Hsee The Evaluability
A comprehensive academic analysis of Christopher Hsee's Evaluability Hypothesis and Daniel Goldstein's behavioral insights into...
Experiments
Planning Fallacy Studies – Daniel Kahneman and Amos Tversky The Optimism Bias
A comprehensive academic analysis of Daniel Kahneman and Amos Tversky's planning fallacy research, examining the...
Experiments
Rationality Experiments – Herbert Simon The Satisficing vs. Maximizing Studies
A comprehensive analysis of Herbert Simon's bounded rationality, satisficing versus maximizing paradigms, empirical experiments, and...
Experiments
The Lawyer-Engineer Problem – Daniel Kahneman and Amos Tversky: The Cognitive Perspective
A comprehensive analysis of Kahneman and Tversky's Lawyer-Engineer Problem, exploring base-rate neglect, representativeness heuristic, and...
Experiments
Thomas Gilovich, Robert Vallone, and Amos Tversky The Gambler’s Fallacy
A comprehensive academic analysis of Gilovich, Vallone, and Tversky's seminal research on subjective probability, random...
Experiments
The Status Quo Bias Experiment – William Samuelson and Richard Zeckhauser The
A comprehensive analysis of Samuelson and Zeckhauser's 1988 foundational study on status quo bias in...
Experiments
Benartzi The Decoy Effect Experiment (Asymmetric Dominance) – Joel Huber, John
A comprehensive academic analysis of the decoy effect, exploring Huber, Payne, and Puto's discovery of...
Experiments
Hal Arkes and Catherine Blumer The Ultimatum Game Experiment – Werner Güth, Rolf
A comprehensive academic analysis of behavioral economics, exploring Arkes and Blumer's sunk cost research alongside...