Scales
Corporate Community Relations (CORPCOMREL)
The Corporate Community Relations (CORPCOMREL) scale, developed by Dwane Hal Dean (2002), is a 4-item...
Marketing & Consumer Behavior
3 results
Scales
Service Employee Task Competence (SETC)
The Service Employee Task Competence (SETC) scale is a psychometric tool designed to evaluate customer...
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...