Scales
Endorser/Brand Fit (EBF)
A comprehensive psychometric guide to the Endorser/Brand Fit (EBF) scale, covering theoretical foundations, construct definition,...
Marketing Measurement Tools
11 results
Scales
Commitment to the Relationship (CTTR)
A comprehensive academic guide and psychometric profile of the Commitment to the Relationship (CTTR) scale...
Scales
Attitude Toward the Brand of Beer (Affective) (ATTB)
A comprehensive academic analysis of Homer's (2006) Attitude Toward the Brand of Beer (Affective) (ATTB)...
Scales
Physical Tangibility Perception (PTP)
The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
Scales
Dealership Relationship Commitment (DEALCOM)
A psychometric review of the Dealership Relationship Commitment (DEALCOM) scale developed by Brown et al....
Scales
Ad Product Behavioural Intention (ADPBI)
A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...
Scales
Service Provider Commitment (SPC)
The Service Provider Commitment (SPC) scale is a 7-item psychometric instrument developed by Nitzan and...
Scales
Perceived Co-Promoted Product Association (CPPA)
Comprehensive academic overview and psychometric validation review of the Perceived Co-Promoted Product Association (CPPA) scale...
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
Scales
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...