Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
Marketing Psychology
8 results
Scales
Company-Industry Fit (COIFIT)
The Company-Industry Fit (COIFIT) scale is a 7-item psychometric semantic differential instrument developed by Karen...
Scales
Service Rep Extra-Role Behaviour (SEREXTR)
The Service Rep Extra-Role Behaviour (SEREXTR) scale is a 5-item psychometric instrument developed by Maxham...
Scales
Product Curiosity (PRODCUR)
The Product Curiosity (PRODCUR) scale, developed by Satya Menon and Dilip Soman (2002), is a...
Scales
Nonprofit Brand Integrity (NPBI)
A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...
Scales
Ad Evaluative Judgment (Unipolar) (AEJU)
The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...
Scales
E-Retailer Order Fulfillment Quality (EROFQ)
A comprehensive academic analysis of the E-Retailer Order Fulfillment Quality (EROFQ) scale, covering psychometric properties,...
Scales
Evoked Fear Response Scale
A comprehensive academic analysis of the Evoked Fear Response Scale (FEAREVK), a four-item semantic differential...