Scales
Emotional Response to Advertising Scale (ERA)
The Emotional Response to Advertising Scale (ERA), developed by Julie A. Edell and Marian Chapman...
Marketing Research
117 results
Scales
CSR Perceptions Scale (CSRP)
Comprehensive academic overview of the CSR Perceptions Scale (CSRP), examining its theoretical foundations, four-dimensional construct,...
Scales
Service Convenience Scale (SERV-CON)
A comprehensive academic guide to the Service Convenience Scale (SERV-CON), examining its theoretical foundations in...
Scales
Consumer Ethnocentrism Scale (CETSCALE)
A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...
Scales
Brand Personality Scale (BPS)
A comprehensive psychometric review of the Brand Personality Scale (BPS) developed by Jennifer Aaker, detailing...
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
Scales
Self-Brand Connection Scale
A comprehensive psychometric guide to the Self-Brand Connection Scale (SBC) developed by Escalas and Bettman...
Scales
Purchase Intention Scale (PINT)
A comprehensive psychometric guide to the Purchase Intention Scale (PINT) developed by Dodds, Monroe, and...
Scales
Customer Satisfaction Scale (CSAT)
A comprehensive academic analysis of the 6-item Customer Satisfaction Scale (CSAT), covering its theoretical foundation...