Scales
Rokeach Value Survey (RVS)
A comprehensive academic analysis of the Rokeach Value Survey (RVS), detailing its psychometric properties, theoretical...
Personality Assessment
157 results
Scales
Revised Self-Monitoring Scale (SMS-R)
An exhaustive academic psychometric profile of the Revised Self-Monitoring Scale (SMS-R) by Lennox and Wolfe...
Scales
Balanced Inventory of Desirable Responding (BIDR)
A comprehensive psychometric guide to the Balanced Inventory of Desirable Responding (BIDR), assessing Self-Deceptive Enhancement...
Scales
Desire for Unique Consumer Products Scale
A comprehensive academic guide to the Desire for Unique Consumer Products Scale (DUCP), including theoretical...
Scales
General Self-Control Scale (GSC)
A comprehensive academic analysis of the General Self-Control Scale (GSC) and Brief Self-Control Scale (BSCS)...
Scales
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Scales
Trait Aspects of Vanity Scale (VANITY)
An in-depth academic review of the Trait Aspects of Vanity Scale (VANITY) developed by Netemeyer,...
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
Scales
Preference for Consistency Scale (PFC)
A comprehensive psychometric guide to the Preference for Consistency Scale (PFC) by Cialdini, Trost, and...
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
Scales
Need for Cognition Scale (NCS)
A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...