Scales

Ad Sexual Content Perception

A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Offensiveness

The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Depicted Meaningful Relationships

Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Interest

A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Exaggeration

A comprehensive psychometric analysis of the Perceived Ad Exaggeration scale, covering its theoretical foundations, validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Customization

A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Sports

A comprehensive psychometric analysis of the Attitude Toward Sports scale developed by Vieites, Goldszmidt, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Self-Reliance Aid

The Perceived Self-Reliance Aid scale measures donor beliefs regarding whether charitable interventions empower recipients to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Respect Toward Other Customers

A comprehensive psychometric analysis of the Salesperson Respect Toward Other Customers scale developed by Burchett,...

September 24, 2026 • Dr. Mohammed Looti