Scales

Congruence (Self with Ad) (CSAD)

A comprehensive psychometric review of the Congruence (Self with Ad) (CSAD) scale, assessing consumer perceived...

September 23, 2026 • Dr. Mohammed Looti
Scales

Complaint Likelihood (General) (COML)

A comprehensive psychometric guide to the Complaint Likelihood (General) (COML) scale developed by Kelli Bodey...

September 23, 2026 • Dr. Mohammed Looti
Scales

Continuous Improvement Products (CIPR)

Comprehensive academic overview of the Continuous Improvement Products (CIPR) scale developed by Hyeongmin Cho and...

September 23, 2026 • Dr. Mohammed Looti