Scales

Ad Motivated Travel Interest

The Ad Motivated Travel Interest (AMTI) scale is a 5-item psychometric instrument designed to measure...

September 23, 2026 • Dr. Mohammed Looti
Scales

Need for Relatedness Scale (NRS-10)

The Need for Relatedness Scale (NRS-10), developed by Richer and Vallerand, evaluates psychological relatedness across...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Mental Simulation (Process) (AMSP)

A comprehensive psychometric guide to the Ad Mental Simulation (Process) (AMSP) scale developed by Cian,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Need to Belong scale (NTBS)

Comprehensive academic overview of the Need to Belong Scale (NTBS) developed by Mark R. Leary...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Mental Simulation (Outcome) (AMSO)

Comprehensive psychometric profile of the Ad Mental Simulation (Outcome) (AMSO) scale developed by Cian, Longoni,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Nonverbal Immediacy Scales

The Nonverbal Immediacy Scales (NIS), developed by Richmond, McCroskey, and Johnson, provide a psychometric assessment...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Information Complexity

A psychometric review of the Ad Information Complexity (ADIC) scale, a 3-item measure assessing consumer-perceived...

September 23, 2026 • Dr. Mohammed Looti
Scales

Obsessive Relational Intrusion (ORI)

A comprehensive psychometric guide to the Obsessive Relational Intrusion (ORI) Scale developed by Cupach and...

September 23, 2026 • Dr. Mohammed Looti