Scales

Anger

A comprehensive psychometric analysis of Katja Gelbrich's (2011) 8-item Consumer Anger Scale, covering its theoretical...

September 18, 2026 • Dr. Mohammed Looti
Scales

Ambivalence Toward the Object (ATO)

The Ambivalence Toward the Object (ATO) scale is a validated 5-item psychometric instrument developed by...

September 18, 2026 • Dr. Mohammed Looti
Scales

Ambivalence of Product Evaluation (APE)

The Ambivalence of Product Evaluation (APE) scale is a validated 3-item psychometric instrument developed by...

September 18, 2026 • Dr. Mohammed Looti
Scales

Innovativeness (Use) (INNOUSE)

The Innovativeness (Use) (INNOUSE) scale, developed by Chuan-Fong Shih and Alladi Venkatesh (2004), is a...

September 18, 2026 • Dr. Mohammed Looti
Scales

Independence (Self-Concept) (INDEP)

A comprehensive academic guide to the Independence (Self-Concept) (INDEP) scale by Choi & Miracle (2004),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Brand and Category Familiarity (BCFAM)

A comprehensive psychometric guide to the Brand and Category Familiarity (BCFAM) scale developed by Ingrid...

September 18, 2026 • Dr. Mohammed Looti
Scales

Affective Response (Negative) (ARN)

A psychometric review of the Affective Response (Negative) (ARN) scale, an 8-item state measure developed...

September 18, 2026 • Dr. Mohammed Looti
Scales

Aesthetic Formality

Comprehensive academic psychometric profile of the Aesthetic Formality scale (Wang, Minor, & Wei, 2011), evaluating...

September 18, 2026 • Dr. Mohammed Looti
Scales

Functional Autonomy Measurement System (SMAF)

A comprehensive academic and psychometric evaluation of the Functional Autonomy Measurement System (SMAF), assessing functional...

September 18, 2026 • Dr. Mohammed Looti
Scales

Aesthetic Appeal

The Aesthetic Appeal Scale is a 3-item semantic differential instrument developed by Wang, Minor, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Accountability Degree

A comprehensive academic psychometric profile of the Accountability Degree scale (Mehta, Hoegg, & Chakravarti, 2011),...

September 18, 2026 • Dr. Mohammed Looti