Scales
New Immigrant Survey Skin Color Scale
The New Immigrant Survey Skin Color Scale (Massey-Martin Scale) is an 11-point standardized visual measurement...
Psychometrics
2115 results
Scales
Disconfirmation (Movie) (DIS)
An extensive academic overview of the Disconfirmation (Movie) scale developed by Vanessa M. Patrick, Deborah...
Scales
Desirable Responding (DR)
A comprehensive psychometric guide to the Desirable Responding (DR) scale, examining its theoretical foundations, factor...
Scales
Outgroup Rejection – Revised (OR-R)
A comprehensive psychometric guide to the Outgroup Rejection - Revised (OR-R) scale by Postmes and...
Scales
Demotion (Customer Status) (DEM)
The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...
Scales
Pensacola Z Scale
The Pensacola Z Scale (PZS) is an authoritative forced-choice psychometric inventory developed by Marshall B....
Scales
Customized Product Superiority (CPS)
Comprehensive academic psychometric profile of the Customized Product Superiority (CPS) scale developed by Franke, Keinz,...
Scales
Personal Report of Intercultural Communication Apprehension (PRICA)
A comprehensive academic guide and psychometric overview of the Personal Report of Intercultural Communication Apprehension...
Scales
Customer Rage (Verbal Expressions) (CR)
A comprehensive psychometric review of the Customer Rage (Verbal Expressions) (CR) scale, a five-item measure...
Scales
Personal Report of Interethnic Communication Apprehension (PRECA)
The Personal Report of Interethnic Communication Apprehension (PRECA) is an empirical psychometric instrument designed by...
Scales
Customer Rage (Revenge Behaviors) (CR)
A comprehensive academic guide to the Customer Rage (Revenge Behaviors) Scale (McColl-Kennedy et al., 2009),...
Scales
Prejudice Across Context scale (PAC)
A comprehensive academic psychometric profile of the Prejudice Across Context scale (PAC), developed by Branscombe...