Scales

Value Conflict (Decision) (VCD)

The Value Conflict (Decision) (VCD) scale, developed by Burroughs and Rindfleisch (2002), is a 9-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Voter Choice Confidence (VCC)

A comprehensive psychometric guide to the Voter Choice Confidence (VCC) scale developed by Aron O'Cass...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attitude Confidence (ATTCON)

The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Empowerment Scale

The Empowerment Scale (Making Decisions Questionnaire) is a landmark 28-item consumer-constructed psychometric instrument developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Weight Loss Program Compliance

A comprehensive academic guide to the Weight Loss Program Compliance (WLPC) scale (Dellande et al.,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Patient Physician Compliance (PPC)

The Patient Physician Compliance (PPC) scale is an empirically validated 5-item instrument developed by Angela...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Complexity Perception

Comprehensive psychometric review of the Service Complexity Perception (SCP) scale developed by Burnham, Frels, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Complementarity (PCOMPLEM)

A comprehensive psychometric guide to the Product Complementarity (PCOMPLEM) scale developed by Ruth and Simonin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Fatalism Scale

A psychometric review of the 5-item Fatalism Scale (Cummings, 1977; Flewelling et al., 1993; CDC...

September 16, 2026 • Dr. Mohammed Looti
Scales

Third-Party Complaint Intentions (TPCI)

A psychometric review of the Third-Party Complaint Intentions (TPCI) scale by Jagdip Singh (1988), detailing...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Complaint Behaviour (SCBEH)

A comprehensive academic review of the Service Complaint Behaviour (SCBEH) scale developed by Bougie, Pieters,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Retail Employee Competence (REC)

An in-depth psychometric review of the Retail Employee Competence (REC) scale developed by Sirdeshmukh, Singh,...

September 16, 2026 • Dr. Mohammed Looti