Scales

Need for Social Status (NSS)

A comprehensive academic guide to the Need for Social Status (NSS) scale, covering psychometric properties,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Simultaneous Multi-Media Usage

Comprehensive academic overview of the Simultaneous Multi-Media Usage (SMMU) scale, evaluating its psychometric properties, theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Employee Morality (PEM)

A comprehensive psychometric guide to the Perceived Employee Morality (PEM) scale, assessing observer evaluations of...

September 12, 2026 • Dr. Mohammed Looti
Scales

Retail Store Loyalty Intentions (RSLI)

A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...

September 12, 2026 • Dr. Mohammed Looti
Scales

Service Provider Loyalty Intentions (SPLI)

The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...

September 12, 2026 • Dr. Mohammed Looti
Scales

State Loneliness (SL)

A detailed academic overview of the State Loneliness (SL) scale, adapted from the NYU Loneliness...

September 12, 2026 • Dr. Mohammed Looti
Scales

Local Consumer Self-Identity (LCSI)

An in-depth academic review of the Local Consumer Self-Identity (LCSI) scale, examining its theoretical foundations,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Dyspnea Scale

A comprehensive psychometric and clinical review of the 4-point Dyspnea Scale (ACSM / KNGF), measuring...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Shopping Involvement (GSI)

The General Shopping Involvement (GSI) scale is a psychometric instrument designed to assess an individual's...

September 12, 2026 • Dr. Mohammed Looti