Scales

Sales Offer Evaluation (SOE)

The Sales Offer Evaluation (SOE) scale, developed by Wen Mao (2016), is a 3-item psychometric...

September 12, 2026 • Dr. Mohammed Looti
Scales

Color Attitude (ColAtt)

The Color Attitude (ColAtt) scale, developed by Rajeev K. Batra and Tanuka Ghoshal (2017), is...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Self-Efficacy Scale

A comprehensive psychometric guide to the General Self-Efficacy Scale (GSE), developed by Ralf Schwarzer and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Luxury Perception

A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...

September 12, 2026 • Dr. Mohammed Looti
Scales

Geriatric Depression Scale

A comprehensive academic analysis of the Geriatric Depression Scale (GDS-30), examining its theoretical foundations, psychometric...

September 12, 2026 • Dr. Mohammed Looti
Scales

Bank Patronage Attitude (BPA)

Comprehensive academic review of the Bank Patronage Attitude (BPA) scale developed by Isaac, Brough, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Personal Relevance (APR)

Comprehensive academic profile of the Ad Personal Relevance (APR) scale (Chen, Yang, & Smith, 2016),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Nostalgic Memory (AENM)

The Ad-Evoked Nostalgic Memory (AENM) scale measures the degree to which an advertisement triggers positive,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Gain-Loss Framing Perception (AGLFP)

A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...

September 12, 2026 • Dr. Mohammed Looti