Scales
Celebrity Image Salience Scale
The Celebrity Image Salience Scale (CISS) is a psychometric tool developed by Jonathan Hasford, David...
Psychometrics
5412 results
Scales
Ad Message Attention Scale
The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Pain Coping and Cognition List
The Pain Coping and Cognition List (PCCL) is a 42-item self-report instrument assessing coping strategies,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Attention and Absorption Scale
A comprehensive academic guide to the Ad Attention and Absorption Scale (AAAS) developed by Kim...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer-to-Customer Social Bond Scale (C2CSBS)
Comprehensive academic profile and psychometric evaluation of the Customer-to-Customer Social Bond Scale (C2CSBS), developed by...
September 11, 2026
•
Dr. Mohammed Looti
Theories
Primary Mental Abilities Theory – Louis Leon Thurstone
A comprehensive academic analysis of Louis Leon Thurstone's Primary Mental Abilities theory, multiple factor analysis,...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Customer-Employee Social Bond Scale
Comprehensive psychometric review of the Customer-Employee Social Bond Scale (CESBS) developed by Brocato, Baker, and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Arousal Scale (AS-Berger)
A comprehensive academic analysis of the Arousal Scale (AS-Berger), a 3-item semantic differential measure of...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Gut Feelings Questionnaire for General Practitioners
The Gut Feelings Questionnaire for General Practitioners (Pluis/Niet-Pluis vragenlijst voor huisartsen) is a validated psychometric...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Argument Strength Scale (ASS)
A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Appreciation Felt Scale
Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Affective Response to Advertising Vulnerability Scale (ARAVS)
A psychometric review of the Affective Response to Advertising Vulnerability Scale (ARAVS), measuring perceived consumer...
September 11, 2026
•
Dr. Mohammed Looti