Scales

Maximisation Scale

A comprehensive academic analysis of the Maximisation Scale (MS) developed by Schwartz et al. (2002),...

September 7, 2026 • Dr. Mohammed Looti
Scales

Basic Psychological Needs Scale (BPNS)

An in-depth academic psychometric review of the Basic Psychological Needs Scale (BPNS), evaluating its theoretical...

September 6, 2026 • Dr. Mohammed Looti
Scales

Subjective Happiness Scale (SHS)

A comprehensive psychometric guide to the Subjective Happiness Scale (SHS), detailing its theoretical framework, construct...

September 6, 2026 • Dr. Mohammed Looti
Scales

Adolescent Sleep Health Belief Scale

A comprehensive psychometric review of the Adolescent Sleep Health Belief Scale, a 46-item multidimensional instrument...

September 6, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity Scale (BAS)

A comprehensive academic guide and psychometric profile of the Brand Authenticity Scale (BAS) developed by...

September 6, 2026 • Dr. Mohammed Looti
Scales

Brand Experience Scale (BES)

A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...

September 6, 2026 • Dr. Mohammed Looti
Scales

Anti-Consumption Scale (ACS)

The Anti-Consumption Scale (ACS) is a comprehensive psychometric instrument designed to measure deliberate, voluntary non-consumption...

September 6, 2026 • Dr. Mohammed Looti
Scales

Perceived Corporate Greenwashing Scale

A psychometric review of the Perceived Corporate Greenwashing Scale (PCGS) developed by Chen and Chang...

September 6, 2026 • Dr. Mohammed Looti