Scales

Consumer Brand Identification Scale

The Consumer Brand Identification Scale (CBIS) measures the degree to which consumers define themselves by...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Trust Scale

The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...

September 5, 2026 • Dr. Mohammed Looti
Scales

Materialism Values Scale (MVS)

A comprehensive academic guide to the Materialism Values Scale (MVS) developed by Marsha L. Richins...

September 5, 2026 • Dr. Mohammed Looti
Scales

Personal Involvement Inventory (PII)

A comprehensive psychometric analysis of the Personal Involvement Inventory (PII) developed by Judith Lynne Zaichkowsky...

September 5, 2026 • Dr. Mohammed Looti
Scales

Academic Motivation Scale (AMS-C28)

Comprehensive academic overview of the Academic Motivation Scale (AMS-C28), examining its theoretical foundations in Self-Determination...

September 5, 2026 • Dr. Mohammed Looti
Scales

Recovery Assessment Scale (RAS)

A comprehensive academic and psychometric profile of the Recovery Assessment Scale (RAS), detailing its development,...

September 5, 2026 • Dr. Mohammed Looti