Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
Psychometrics
2384 results
Scales
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
Scales
Attitude Toward the Ad (Relevant News) (ATTA)
The Attitude Toward the Ad (Relevant News) (ATTA) subscale is a validated four-item psychometric instrument...
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
Scales
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
Scales
Religious Coping Methods (RCOPE)
A comprehensive psychometric guide to the Religious Coping Methods (RCOPE) and Brief RCOPE scales developed...
Scales
Attitude Toward the Ad (Entertaining) (ATTA)
A comprehensive psychometric review of John L. Lastovicka's Attitude Toward the Ad (Entertaining) (ATTA) subscale,...
Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
Scales
Religiosity Questionnaire
A comprehensive psychometric analysis of Laurence B. Brown's 1962 Religiosity Questionnaire, detailing its theoretical foundation...
Scales
Attitude Toward the Ad (Comprehension) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Comprehension) (ATTA) scale, detailing its...