Experiments
The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
Sensory Marketing
2 results
Scales
Consumption Assortment Aesthetic Evaluation (CAAE)
A comprehensive psychometric guide to the Consumption Assortment Aesthetic Evaluation (CAAE) developed by Kahn and...