Scales
Service Agent Performance Satisfaction (SAPS)
A comprehensive academic analysis of the Service Agent Performance Satisfaction (SAPS) scale, measuring customer evaluations...
Services Marketing
3 results
Scales
Place Patronage Switching Intention Scale (PLSWINT)
The Place Patronage Switching Intention Scale (PLSWINT) is a 3-item psychometric instrument developed by Brocato,...
Scales
SERVQUAL
A comprehensive academic guide to the SERVQUAL scale by Parasuraman, Zeithaml, and Berry (1988), examining...