Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
Social Psychology
553 results
Experiments
The Objective Self-Awareness Experiments (Mirror and Cheating) – Shelley Duval and Robert Wicklund
A comprehensive academic analysis of Duval and Wicklund's objective self-awareness experiments, examining mirrors, moral standards,...
Experiments
The Twenty Statements Test (Cultural Self-Concept) – Manford Kuhn and Thomas McPartland
A comprehensive academic examination of the Twenty Statements Test by Kuhn and McPartland, exploring its...
Experiments
The Independent vs. Interdependent Self-Construal Studies (Pen Choice) – Heejung Kim and Hazel Markus
An exhaustive academic analysis of the seminal 1999 Kim and Markus pen choice experiment, self-construal...
Experiments
The Cyberball Experiment (Social Ostracism and Self-Worth) – Kipling Williams
A comprehensive academic analysis of Kipling Williams's Cyberball paradigm, examining the psychological, neurological, and behavioral...
Experiments
The Sociometer Theory of Self-Esteem Experiments – Mark Leary
A comprehensive academic analysis of Mark Leary's sociometer theory of self-esteem, detailing foundational experiments, methodology,...
Experiments
The Implicit Self-Esteem Experiment (Implicit Association Test) – Anthony Greenwald and Mahzarin Banaji
A comprehensive academic analysis of Greenwald and Banaji's Implicit Association Test for measuring implicit self-esteem,...
Experiments
The Self-Serving Bias Experiments (Attribution of Success and Failure) – Dale Miller and Michael Ross
A comprehensive academic analysis of Dale Miller and Michael Ross's 1975 critique on the self-serving...
Experiments
The Cutting Off Reflected Failure (CORFing) Studies – C.R. Snyder
A comprehensive academic analysis of C.R. Snyder's Cutting Off Reflected Failure (CORFing) studies, examining ego-defense...
Experiments
The Basking in Reflected Glory (BIRGing) Experiment (College Apparel) – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's seminal 1976 BIRGing experiment, exploring social identity, college...
Experiments
The False Consensus Effect Experiment (Eat at Joe’s Sign) – Lee Ross, David Greene, and Pamela House
A comprehensive academic examination of Ross, Greene, and House's 1977 landmark study on the false...
Experiments
The Dunning-Kruger Effect Experiments (Unskilled and Unaware) – David Dunning and Justin Kruger
A comprehensive academic examination of the 1999 Dunning-Kruger experiments on metacognitive deficits, self-assessment flaws, and...