Scales
Consumer Animosity Scale (CAS)
An in-depth academic review of the Consumer Animosity Scale (CAS), examining its theoretical foundations, psychometric...
Social Psychology
430 results
Scales
Consumer Ethnocentrism Scale (CETSCALE)
A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...
Theories
Cultural Self-Construal Theory (Independent vs. Interdependent Self) – Hazel Rose Markus & Shinobu Kitayama
A comprehensive academic analysis of Hazel Rose Markus and Shinobu Kitayama's Cultural Self-Construal Theory, contrasting...
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...
Scales
Advertising Scepticism Scale (SKEP)
A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...
Experiments
The Invasion of Personal Space (Urinal Study) – Middlemist, Knowles, and Matter
A comprehensive academic analysis of the 1976 Middlemist, Knowles, and Matter personal space invasion study,...
Experiments
The Cyranoid Experiment – Stanley Milgram
A comprehensive academic analysis of Stanley Milgram's cyranoid experiment, exploring speech shadowing, social perception, and...
Theories
Covariation Model of Attribution – Harold Kelley
A comprehensive academic analysis of Harold Kelley's Covariation Model of Attribution, exploring its core dimensions,...
Theories
Correspondent Inference Theory – Edward E. Jones & Keith E. Davis
A comprehensive academic analysis of Edward E. Jones and Keith E. Davis's Correspondent Inference Theory,...
Theories
Contact Hypothesis – Gordon Allport
A definitive academic exploration of Gordon Allport's Contact Hypothesis, examining theoretical foundations, optimal conditions, mechanisms,...
Theories
Construal Level Theory (Psychological Distance) – Yaacov Trope & Nira Liberman
A comprehensive academic analysis of Construal Level Theory by Trope and Liberman, examining psychological distance,...
Theories
Compensatory Control Theory – Aaron Kay & Richard Eibach
An exhaustive academic examination of Aaron Kay and Richard Eibach's Compensatory Control Theory, exploring human...