Impact of Event Scale – Revised
Comprehensive academic profile of the Impact of Event Scale – Revised (IES-R), covering psychometric validation,...
3215 results
Brand Switching Tendency (BSWT)
The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...
Impulsivity Scale (IS)
The Impulsivity Scale (IS), developed by Sutton-Smith, Rosenberg, Hirschfield, and expanded into Version D by...
Brand Similarity
The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...
Intellectual Conviction Scale
The Intellectual Conviction Scale (ICS), developed by Milton Rokeach and Albert Eglash in 1956, is...
Nonprofit Brand Integrity (NPBI)
A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...
Internet Addiction Test (IAT)
The Internet Addiction Test (IAT), developed by Dr. Kimberly S. Young in 1998, is a...
Brand Extension Fit (Usage-Based) (BEFU)
Comprehensive academic overview of the Brand Extension Fit (Usage-Based) (BEFU) scale developed by Ingrid M....
Interpersonal Power Inventory (IPI)
The Interpersonal Power Inventory (IPI), developed by Bertram Raven, Joseph Schwarzwald, and Meni Koslowsky in...
Brand Extension Fit (General) — DelVecchio & Smith (BEFGDS)
Comprehensive psychometric review of the Brand Extension Fit (General) scale by Devon DelVecchio and Daniel...
Introversion Scale
A comprehensive academic psychometric profile of the Introversion Scale developed by Virginia P. Richmond and...
Brand Expansion Plausibility (BEP)
The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...