Willingness To Communicate (WTC)
A psychometric review of the Willingness to Communicate (WTC) scale developed by McCroskey and Richmond...
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Psychological Scales
6,991 results
Attitude Toward the Ad (Relevance) (ATAD-R)
Comprehensive psychometric overview of the Attitude Toward the Ad (Relevance) (ATAD-R) scale developed by Lawrence,...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Humorous) (ATAD-H)
A detailed psychometric examination of the Attitude Toward the Ad (Humorous) (ATAD-H) scale, developed by...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Deceptive) (ATAD-D)
A comprehensive psychometric guide to the Attitude Toward the Ad (Deceptive) (ATAD-D) scale developed by...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Pleasurable) (ATAD-P)
The Attitude Toward the Ad (Pleasurable) (ATAD-P) scale is a 4-item psychometric measure developed by...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I)
A comprehensive psychometric guide to the Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I), developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU)
Comprehensive psychometric profile of the Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU) developed by Rose...
September 23, 2026
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Dr. Mohammed Looti
Islamic Behavioral Religiosity Scale (IBRS)
The Islamic Behavioral Religiosity Scale (IBRS) is an empirically validated 30-item psychometric assessment designed to...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Shopping Websites (Community) Scale (ATSW-C)
Comprehensive academic overview of the Attitude Toward Shopping Websites (Community) Scale (ATSW-C) / Connectedness Scale...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Reading Scale (ATREAD)
A comprehensive psychometric guide to the Attitude Toward Reading Scale (ATREAD) developed by Avnet, Pham,...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Puzzles Scale
A comprehensive psychometric overview of the Attitude Toward Puzzles Scale (ATPUZ), detailing its theoretical foundation,...
September 23, 2026
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Dr. Mohammed Looti
Religiosity of Islam Scale (RIS)
An in-depth academic examination of the Religiosity of Islam Scale (RIS), constructed by Jana-Masri and...
September 23, 2026
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Dr. Mohammed Looti