Brand Competence (BRCO)
A psychometric review of the Brand Competence (BRCO) scale, a 4-item instrument measuring perceived brand...
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Psychological Scales
6,991 results
The Optimism Scale
A comprehensive academic and psychometric review of the 4-item Optimism Scale from the NLSY97 Mental...
September 23, 2026
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Dr. Mohammed Looti
Exchange Inequity (Positive) (EXIP)
A comprehensive academic analysis of the Exchange Inequity (Positive) (EXIP) scale developed by Brady et...
September 23, 2026
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Dr. Mohammed Looti
The Personal and Relationships Profile (PRP)
The Personal and Relationships Profile (PRP), developed by Murray A. Straus and colleagues, is a...
September 23, 2026
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Dr. Mohammed Looti
Ethnicity of the Person in the Ad (ETPAD)
The Ethnicity of the Person in the Ad (ETPAD) is a 3-item psychometric measure designed...
September 23, 2026
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Dr. Mohammed Looti
The Philadelphia Geriatric Center Morale Scale (PGCMS)
A comprehensive psychometric guide to the Philadelphia Geriatric Center Morale Scale (PGCMS), detailing its theoretical...
September 23, 2026
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Dr. Mohammed Looti
Entitlement (ENTL)
A comprehensive psychometric guide to the Psychological Entitlement Scale (PES; ENTL), a 9-item measurement tool...
September 23, 2026
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Dr. Mohammed Looti
Tolerance for Ambiguity Scale (TAS)
A comprehensive academic analysis of the Tolerance for Ambiguity Scale (TAS) developed by Herman et...
September 23, 2026
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Dr. Mohammed Looti
Entitativity of the Brand
The Entitativity of the Brand (ENTB) scale is a 5-item psychometric instrument measuring consumer perceptions...
September 23, 2026
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Dr. Mohammed Looti
Tolerance for Ambiguity
A comprehensive psychometric review of the 18-item Tolerance for Ambiguity Scale (Judge et al., 1999),...
September 23, 2026
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Dr. Mohammed Looti
Enrollment Likelihood (ENRL)
A comprehensive psychometric review of the Enrollment Likelihood (ENRL) scale, a 3-item instrument developed by...
September 23, 2026
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Dr. Mohammed Looti
Tolerance-Intolerance of Ambiguity Scale (TIA)
The Tolerance-Intolerance of Ambiguity Scale (TIA), developed by Stanley Budner in 1962, is a premier...
September 23, 2026
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Dr. Mohammed Looti