Innovativeness (Product Trial) (INNOPROD)

A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....

September 16, 2026 • Dr. Mohammed Looti

Indexicality with Era (IDXERA)

A comprehensive academic analysis of the Indexicality with Era (IDXERA) scale developed by Kent Grayson...

September 16, 2026 • Dr. Mohammed Looti

Indexicality (Telepresence) (IDXTELEP)

Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...

September 16, 2026 • Dr. Mohammed Looti

Indexicality (Actual Contact) (IDXACT)

The Indexicality (Actual Contact) (IDXACT) scale is a 3-item psychometric measure developed by Kent Grayson...

September 16, 2026 • Dr. Mohammed Looti

Product Attribute Importance (PATTRIMP)

A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...

September 16, 2026 • Dr. Mohammed Looti