Brand Commitment (Coulter) (BCCOU)

A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...

September 16, 2026 • Dr. Mohammed Looti

English Debate Self-Efficacy Scale

The English Debate Self-Efficacy Scale (EDSS) is a 13-item multidimensional psychometric instrument measuring confidence in...

September 16, 2026 • Dr. Mohammed Looti

CVSCALE

A comprehensive academic psychometric profile of the CVSCALE (Cultural Values Scale), an individual-level operationalization of...

September 16, 2026 • Dr. Mohammed Looti

Illness Worry Scale (IWS)

The Illness Worry Scale (IWS), developed by Robbins and Kirmayer, is a 12-item psychometric instrument...

September 16, 2026 • Dr. Mohammed Looti

Closure Concern (CLCNC)

Comprehensive academic overview of the Closure Concern (CLCNC) scale developed by Kardes et al. (2004),...

September 16, 2026 • Dr. Mohammed Looti

Impact of an Event Scale

A comprehensive academic and clinical guide to the Impact of an Event Scale (IES; Horowitz,...

September 16, 2026 • Dr. Mohammed Looti

Charity Support Importance (CSIMP)

Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...

September 16, 2026 • Dr. Mohammed Looti

Impact of Event Scale – Revised

Comprehensive academic profile of the Impact of Event Scale – Revised (IES-R), covering psychometric validation,...

September 16, 2026 • Dr. Mohammed Looti

Brand Switching Tendency (BSWT)

The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...

September 16, 2026 • Dr. Mohammed Looti

Impulsivity Scale (IS)

The Impulsivity Scale (IS), developed by Sutton-Smith, Rosenberg, Hirschfield, and expanded into Version D by...

September 16, 2026 • Dr. Mohammed Looti

Brand Similarity

The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...

September 16, 2026 • Dr. Mohammed Looti