Scales
Brand Partner Quality Trust (BPQT)
The Brand Partner Quality Trust (BPQT) scale, established by Aaker, Fournier, and Brasel (2004), evaluates...
# Aaker
3 results
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
Scales
Negative Affective Response (NAR)
The Negative Affective Response (NAR) scale is a 6-item psychometric instrument measuring the subjective intensity...