Scales
Ad Trust (Usefulness) (AT)
The Ad Trust (Usefulness) (AT) subscale, developed by Soh, Reid, and King (2009) as part...
# ADTRUST
3 results
Scales
Ad Trust (Reliability) (AT)
Comprehensive academic psychometric profile of the Ad Trust (Reliability) (AT) scale, analyzing its theoretical framework,...
Scales
Ad Trust (Affect) (AT)
A psychometric review and academic analysis of the Ad Trust (Affect) scale, a core subscale...