Theories
Mood-Congruent Memory Hypothesis – Gordon H. Bower
A comprehensive academic examination of Gordon H. Bower's Mood-Congruent Memory Hypothesis, its network theories, empirical...
# associative network theory
2 results
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...