Scales
Attitude Toward the Advertiser (ATTA)
A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...
# ATTA
4 results
Scales
Attitude Toward the Ad’s Format (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad's Format (ATTA) scale developed by...
Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...