Scales
Intention to Recommend (INTREC)
The Intention to Recommend (INTREC) scale is a 3-item psychometric measure developed by James G....
# Behavioral Intentions
7 results
Scales
Resort Word-of-Mouth Intention
A comprehensive academic psychometric profile of the Resort Word-of-Mouth Intention (RWOMI) scale, detailing its theoretical...
Scales
Purchase Likelihood from Online Retailer
A psychometric review of the Purchase Likelihood from Online Retailer (PLOR) scale, assessing conditional purchase...
Scales
Hotel Service Value Scale (HSVS)
A comprehensive academic analysis of the Hotel Service Value Scale (HSVS) developed by Haemoon Oh...
Scales
Post-Trip Behavioural Intentions Scale (PTBIS)
A psychometric review and complete instrument guide for the Post-Trip Behavioural Intentions Scale (PTBIS) developed...
Scales
Customer Loyalty Scale (CLS-Zeithaml)
The Customer Loyalty Scale (CLS-Zeithaml), developed by Zeithaml, Berry, and Parasuraman (1996), is the gold...
Scales
Word of Mouth Intentions Scale (WOM)
A comprehensive psychometric analysis of the Word of Mouth Intentions Scale (WOM) developed by Zeithaml,...