Scales
Attitude Toward the Brand (Trustworthiness) (ATTB)
A comprehensive psychometric and theoretical review of the Attitude Toward the Brand (Trustworthiness) (ATTB) scale,...
# Brand Credibility
2 results
Scales
Brand Promise Trustworthiness
The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...