Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
# Brand Equity
23 results
Scales
Brand Luxury Perception
A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
Scales
Gender Dimensions of Brand Personality Scale
The Gender Dimensions of Brand Personality Scale (GDBP), developed by Bianca Grohmann (2009), is a...
Scales
Consumer Evaluations of Brand Extensions (CEBE)
The Consumer Evaluations of Brand Extensions (CEBE) scale is an academic psychometric tool developed by...
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
Scales
Attitude Toward Cause-Related Marketing Scale (ACRM)
Comprehensive academic overview of the Attitude Toward Cause-Related Marketing Scale (ACRM), detailing its theoretical framework,...
Scales
CSR Perceptions Scale (CSRP)
Comprehensive academic overview of the CSR Perceptions Scale (CSRP), examining its theoretical foundations, four-dimensional construct,...
Scales
Country-of-Origin Image Scale (COO-Nagashima)
A comprehensive academic psychometric evaluation of the Country-of-Origin Image Scale (COO-Nagashima), detailing its 20 semantic...
Scales
Brand Equity Scale (BE-Yoo)
A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...
Scales
Brand Trust Scale
The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...