Scales
Individuality of the Employee (IOTE)
A comprehensive psychometric guide to the Individuality of the Employee (IOTE) scale developed by Daniel...
# Brand Personality
15 results
Scales
Excitement (EXC)
A comprehensive psychometric guide to the Excitement (EXC) scale from Jennifer Aaker's Brand Personality framework,...
Scales
Congruence (Self with Brand) (CON)
A psychometric review of the Congruence (Self with Brand) (CON) scale by Breivik and Thorbjørnsen...
Scales
Congruence (Ideal Self with Brand)
The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...
Scales
Brand Personality (Sophistication) (BP)
A comprehensive psychometric guide to the Brand Personality (Sophistication) scale by Jennifer L. Aaker (1997),...
Scales
Brand Personality (Ruggedness)
A comprehensive psychometric overview of the Brand Personality (Ruggedness) dimension by Jennifer L. Aaker (1997),...
Scales
Brand Personality (Male) (BP)
Comprehensive academic psychometric profile and analysis of the Brand Personality (Male) (BP) scale developed by...
Scales
Brand Personality (Female) (BP)
An in-depth academic guide to the Brand Personality (Female) scale developed by Bianca Grohmann (2009),...
Experiments
The Brand Personality Studies – Jennifer Aaker
A comprehensive academic analysis of Jennifer Aaker's brand personality framework, examining its theoretical roots, five...
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
Scales
Nonprofit Brand Integrity (NPBI)
A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...
Scales
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...