Experiments
The Macbeth Effect Experiment (Physical Cleansing and Moral Guilt) – Chen-Bo Zhong and Katie Liljenquist
A comprehensive academic analysis of the Macbeth Effect by Zhong and Liljenquist, examining physical cleansing,...
# Chen-Bo Zhong
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Experiments
Experiment (Green Consumption) – Nina Mazar and Chen-Bo Zhong The Bounded
A comprehensive academic analysis of Nina Mazar and Chen-Bo Zhong's landmark experimental research on green...
Experiments
The Macbeth Effect Experiment (Physical Cleansing and Moral Guilt) – Chen-Bo Zhong and Katie Liljenquist
A comprehensive analysis of Zhong and Liljenquist's 2006 study on the Macbeth Effect, linking physical...