Experiments
The Choice Architecture Experiments – Eric Johnson
An academic examination of Eric Johnson's foundational experiments in choice architecture, default effects, Query Theory,...
# Choice Architecture
11 results
Experiments
The Save More Tomorrow (SMarT) Program – Richard Thaler and Shlomo Benartzi
A comprehensive academic analysis of Richard Thaler and Shlomo Benartzi's Save More Tomorrow (SMarT) program,...
Experiments
The Nudge Experiments (Urinals and Cafeterias) – Richard Thaler and Cass Sunstein
An academic examination of Richard Thaler and Cass Sunstein's nudge experiments, analyzing choice architecture in...
Scales
Perceived Assortment Variety (PAV)
A psychometric review of the Perceived Assortment Variety (PAV) scale developed by Kahn and Wansink...
Experiments
and Cafeterias) – Richard Thaler and Cass Sunstein The Information Avoidance
An academic analysis of Richard Thaler and Cass Sunstein's nudge theory, behavioral architecture in cafeterias,...
Experiments
Payne, and Christopher Puto The Compromise Effect Experiment – Itamar Simonson
A comprehensive academic analysis of the compromise effect and context-dependent choice paradigms established by Itamar...
Experiments
Goldstein The Save More Tomorrow (SMarT) Program – Richard Thaler and Shlomo
A comprehensive academic analysis of the Save More Tomorrow (SMarT) program by Thaler, Benartzi, and...
Experiments
Lepper The Default Effect Experiment (Organ Donation) – Eric Johnson and Daniel
A comprehensive academic analysis of default effects in organ donation decisions, examining experimental paradigms by...
Experiments
Study: Sheena Iyengar and Mark Lepper The Default Effect Experiment (Organ)
An exhaustive analysis of choice architecture, default options, and decision-making mechanisms within the context of...
Theories
Nudge Theory (Choice Architecture) – Richard Thaler & Cass Sunstein
A comprehensive academic analysis of Nudge Theory and Choice Architecture by Richard Thaler and Cass...
Experiments
Blumer The Endowment Effect Experiment – Richard Thaler The Decoy Effect
A comprehensive academic analysis of the Endowment Effect experiments and Richard Thaler's Decoy Effect within...