Scales
Asian American Racism-Related Stress Inventory (AARRSI)
The Asian American Racism-Related Stress Inventory (AARRSI) is a 29-item psychological instrument assessing racism-related stress...
# Cognitive Appraisal
14 results
Scales
Customer Rage (Rancorous) (CR)
The Customer Rage (Rancorous) (CR) Scale, developed by McColl-Kennedy, Patterson, Smith, and Brady (2009), is...
Scales
Consequences of Perfectionism Scale (COPS)
The Consequences of Perfectionism Scale (COPS) is a 10-item psychometric inventory developed by Jean M....
Experiments
The Schachter-Singer Experiment (Two-Factor Theory of Emotion) – Stanley Schachter and Jerome Singer
A comprehensive academic analysis of the 1962 Schachter-Singer experiment, detailing the Two-Factor Theory of Emotion,...
Experiments
The Schachter-Singer Experiment (Two-Factor Theory of Emotion) – Stanley Schachter and Jerome Singer
A comprehensive academic analysis of the 1962 Schachter-Singer experiment, detailing the Two-Factor Theory of Emotion,...
Scales
Performance Failure Appraisal Inventory – Short Form (PFAI-S)
The Performance Failure Appraisal Inventory – Short Form (PFAI-S) is an empirical psychometric instrument developed...
Scales
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
Scales
Ad Cognitive Quality Evaluation (ACQE)
The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...
Scales
Perceived Ad Message Relevance (PAMR)
A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...
Scales
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...
Theories
Two-Factor Theory of Emotion – Stanley Schachter & Jerome E. Singer
A comprehensive academic guide to Schachter and Singer's Two-Factor Theory of Emotion, exploring physiological arousal,...
Scales
Perceived Informativeness Scale (IGS)
A comprehensive academic profile of the Perceived Informativeness Scale (IGS), a 3-item unipolar psychometric instrument...