Scales
Expertise (Personal) (EXPPERS)
A psychometric review of the Expertise (Personal) Scale (EXPPERS) by Thompson, Hamilton, and Rust (2005),...
# Consumer Behavior
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Scales
Ad Credibility (General) (ADCREDG)
The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...
Scales
Fair Labour Practices CSR Importance (FLCSR)
Comprehensive academic overview of the Fair Labour Practices CSR Importance (FLCSR) scale developed by Lichtenstein,...
Scales
Coping Strategy (Positive Thinking) (COPPT)
The Coping Strategy (Positive Thinking) (COPPT) is a 4-item psychometric subscale developed by Adam Duhachek...
Scales
Coping Strategy (Avoidance) (COPAVD)
The Coping Strategy (Avoidance) (COPAVD) scale is a 4-item psychometric measure developed by Adam Duhachek...
Scales
Consumption Occasion Hedonic-Utilitarian (COHU)
The Consumption Occasion Hedonic-Utilitarian (COHU) scale, developed by Kirk L. Wakefield and J. Jeffrey Inman...
Scales
Consumption Assortment Aesthetic Evaluation (CAAE)
A comprehensive psychometric guide to the Consumption Assortment Aesthetic Evaluation (CAAE) developed by Kahn and...
News
Why Blind Boxes Drive Impulsive Buying and Depressive Mood
A new study reveals how the thrill of mystery packaging fuels impulsive spending, which in...
Scales
Compulsive Buying Tendency (CBT)
The Compulsive Buying Tendency (CBT) scale is an 11-item psychometric instrument developed by Alain d'Astous,...
Scales
Service Complexity Perception
Comprehensive psychometric review of the Service Complexity Perception (SCP) scale developed by Burnham, Frels, and...
Scales
Product Compatibility (PCOMP)
A comprehensive academic analysis of the Product Compatibility (PCOMP) scale developed by Meuter et al....
Scales
Comparative Ad Negativity Valence (CANV)
The Comparative Ad Negativity Valence (CANV) scale is a 5-item psychometric measure developed by Shailendra...