Scales
Affective Anticipation (AffAntic)
A comprehensive psychometric overview of the Affective Anticipation (AffAntic) scale, measuring anticipatory utility, pre-event emotion,...
# Consumer Behavior
457 results
Scales
Product Aesthetic Appeal
A comprehensive psychometric review of the Product Aesthetic Appeal (PAA) scale developed by Wu et...
Scales
Ad Message Concrete Construal Level
The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...
Scales
Ad Message Abstract Construal Level (AMCL-A)
Comprehensive academic overview of the Ad Message Abstract Construal Level (AMCL-A) scale, detailing its psychometric...
Scales
Word-of-Mouth Likelihood Scale (WOMG)
Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...
Scales
Positive Word-of-Mouth Intention Scale
A comprehensive psychometric guide to the Positive Word-of-Mouth Intention Scale (PWOM), assessing construct validity, reliability,...
Scales
Negative Word-of-Mouth Scale (NEGWOM)
Comprehensive academic overview of the Negative Word-of-Mouth Scale (NEGWOM) by Ashley & Noble (2014), detailing...
Scales
Company Product Purchase Intention Scale
The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...
Scales
Advertised Brand Purchase Intention Scale (WPAB)
The Advertised Brand Purchase Intention Scale (WPAB) is a psychometrically validated 3-item measure designed by...
Scales
Willingness to Pay a Price Premium Scale (WTPREM)
Comprehensive academic psychometric review of the Willingness to Pay a Price Premium Scale (WTPREM) developed...
Scales
Customer Transaction Value Scale
Comprehensive academic overview of the Customer Transaction Value Scale (CTVS) developed by Karpen, Bove, Lukas,...
Scales
Shopping Aid Usefulness Scale
The Shopping Aid Usefulness Scale (SAIDUSE) is an academic psychometric tool adapted by Alexander Bleier...