Scales
Environmental Self-Concept from Product Use (ESCP)
Comprehensive academic profile of the Environmental Self-Concept from Product Use (ESCP) scale, a 3-item psychometric...
# Consumer Identity
2 results
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...