Scales
Stated Personal Information Ad Targeting Acceptance (SPIAT)
The Stated Personal Information Ad Targeting Acceptance (SPIAT) scale is a 5-item psychometric instrument developed...
# Consumer Privacy
4 results
Scales
Cross-Website Tracking Ad Targeting Acceptance (CWTAT)
A comprehensive academic guide to the Cross-Website Tracking Ad Targeting Acceptance (CWTAT) scale developed by...
Scales
Perceived Benefits of Personal Data Sharing (PBPDS)
Comprehensive academic profile of the Perceived Benefits of Personal Data Sharing (PBPDS) scale, developed by...
Scales
Affective Response to Advertising Vulnerability Scale (ARAVS)
A psychometric review of the Affective Response to Advertising Vulnerability Scale (ARAVS), measuring perceived consumer...