Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
# Consumer Reactance
2 results
Scales
Inferred Personal Information Ad Targeting Acceptance (IPIAT)
A comprehensive psychometric guide to the Inferred Personal Information Ad Targeting Acceptance (IPIAT) scale developed...