Scales
Cause-Related Marketing Motive Attributions (Egoistic) (CRMM)
A psychometric review of the Cause-Related Marketing Motive Attributions (Egoistic) (CRMM) scale developed by Ellen,...
# consumer skepticism
11 results
Scales
Ad Trust (Willing to Use) (AT)
Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...
Scales
Ad Trust (Affect) (AT)
A psychometric review and academic analysis of the Ad Trust (Affect) scale, a core subscale...
Scales
Credibility (Trustworthiness) — Newell & Goldsmith
A psychometric review of the Credibility (Trustworthiness) Subscale by Newell & Goldsmith (2001), measuring corporate...
Scales
Corporate Sponsorship Cynicism (COSC)
The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...
Scales
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...
Scales
Greenwashing Ad Perception (GAP)
A comprehensive psychometric overview of the Greenwashing Ad Perception (GAP) scale developed by Schmuck, Matthes,...
Scales
Genuine CSR Motive Attribution (GCSRMA)
Comprehensive academic profile and psychometric evaluation of the Genuine CSR Motive Attribution (GCSRMA) scale developed...
Scales
Price Believability Scale (PRICBEL)
Comprehensive academic psychometric profile of the Price Believability Scale (PRICBEL) by Bodur, Klein, and Arora...
Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
Scales
Attitude Toward Cause-Related Marketing Scale (ACRM)
Comprehensive academic overview of the Attitude Toward Cause-Related Marketing Scale (ACRM), detailing its theoretical framework,...