Scales
MPMS Strategy Fit Scale (MPMS-SF)
A comprehensive psychometric analysis of the MPMS Strategy Fit Scale (MPMS-SF) developed by Homburg, Artz,...
# Contingency Theory
2 results
Scales
Customer Heterogeneity Scale (CH-FL)
A comprehensive psychometric guide to the Customer Heterogeneity Scale (CH-FL) developed by Fürst, Leimbach, and...