Scales
Company Image (General) (COMIMG)
Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...
# Corporate Reputation
4 results
Scales
Advertised Brand Manufacturer Trust (ABMT)
A comprehensive academic analysis of the Advertised Brand Manufacturer Trust (ABMT) scale, covering psychometric validation,...
Scales
Product Purchase Attitude (PPA)
An in-depth academic review of the Product Purchase Attitude (PPA) scale developed by Berens, van...
Scales
Customer-Based Reputation Scale for Service Firms
The Customer-Based Reputation Scale for Service Firms (CBR), developed by Gianfranco Walsh and Sharon E....