Scales
Interpersonal Trust (General) (ITG)
A comprehensive psychometric overview of the Interpersonal Trust (General) (ITG) scale, operationalized by Bansal, Irving,...
# Customer Commitment
4 results
Scales
Normative Company Commitment (NORMCC)
The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...
Scales
General Company Commitment (Garbarino) (GCCG)
A comprehensive psychometric overview of the General Company Commitment scale (Garbarino & Johnson, 1999), covering...
Scales
Attractiveness of Competitors (COMPATT)
A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...