Scales
Advertised Product Behavioural Intention (APBI)
A detailed psychometric profile of the Advertised Product Behavioural Intention (APBI) scale developed by S....
# Digital Advertising
3 results
Scales
Stated Personal Information Ad Targeting Acceptance (SPIAT)
The Stated Personal Information Ad Targeting Acceptance (SPIAT) scale is a 5-item psychometric instrument developed...
Scales
Competitive vs. Collaborative Orientation (CCO)
The Competitive vs. Collaborative Orientation (CCO) scale measures whether individuals habitually emphasize self-distinctiveness and rivalry...